Marketing Manager, Content & AI Enablement full_time NEW

Title: Marketing Manager, Content & AI
Enablement

Location: Fully Remote

Reports To: VP, Marketing & Communications

Pharmacy
benefit management is a $500B+ industry most people have never heard of — but
it has a major impact on how prescription drugs are priced, accessed, and paid
for. Expion Health is at the forefront of changing how that system works.

We sit at
the intersection of data, technology, and pharmacy economics, helping clients
stay ahead of a rapidly evolving market. We are also in the middle of a
company-wide AI transformation, with teams across the business rethinking how
work gets done.

We are
looking for a Marketing Manager, Content & AI Enablement  to help our marketing team create stronger
work faster by combining AI ingenuity with marketing fundamentals. This is not
a role for someone who wants to use AI around the edges. It is for someone who
wants to help build a more modern, faster, smarter marketing function from the
inside.

You do not
need to be a professional copywriter, designer, developer, or digital media
expert. But you do need to know what strong marketing looks like: clear
writing, sharp messaging, smart design, audience relevance, brand consistency,
and content that actually gets people to pay attention.

You should
already be using AI tools beyond basic experimentation. You are not just asking
ChatGPT for a caption once in a while. You are using AI to draft, edit, ideate,
summarize, repurpose, design, produce, test, and improve how work gets done.
You are curious about what comes next: smarter prompts, reusable workflows, AI
skills, agents, automations, AI-assisted video creation, presentation
development, and content systems that make marketing faster and better.

Most
importantly, you are leaning into how AI can evolve marketing. You are not
scared of new tools. You are curious, hands-on, self-directed, and excited to
figure things out.

Enhance
Creative Excellence and Marketing Content Production

You will use
AI tools and marketing platforms to produce and improve marketing assets across
touchpoints.

·        
Create and
enhance presentations, sales enablement materials, thought leadership pieces,
email newsletters, press releases, social graphics, short-form videos, internal
communications, campaign assets, and ad copy.

·        
Turn raw
inputs — SME interviews, transcripts, notes, outlines, webinars, research,
briefs, or existing materials — into polished marketing content.

·        
Repurpose
long-form content into LinkedIn posts, sales slides, email campaigns, short
videos, social graphics, newsletter content, and internal updates.

·        
Improve
existing content for clarity, structure, message strength, visual polish, brand
alignment, and audience relevance.

·        
Use AI to
accelerate drafting, editing, summarization, ideation, versioning, QA, creative
development, and content adaptation.

·        
Make sure
AI-assisted content is accurate, on-brand, audience-appropriate, and ready for
review or publication.

Build
AI-Enabled Marketing Workflows

You will
help the marketing team move beyond one-off AI use and toward practical,
repeatable workflows.

·        
Build and
refine prompts, templates, workflows, and repeatable processes for common
marketing needs.

·        
Explore
advanced AI use cases for marketing, including skills, agents, automations,
AI-assisted landing pages, video development, presentation creation, content
repurposing, and campaign testing.

·        
Identify
where AI can improve speed, quality, consistency, and scale across the
marketing team.

·        
Help
document best practices for responsible AI use, including accuracy, brand
voice, compliance, privacy, and quality control.

·        
Stay current
on emerging AI tools and recommend practical ways to use them in real marketing
work.

Support
Digital Marketing and Campaign Activation

You will
support marketing efforts across content, paid promotion, SEO, and email by
using platforms, tools, and AI to:

·        
Support SEO
and AI search optimization through content updates, keyword research, metadata,
and performance optimization.

·        
Assist with
campaign strategy, planning, asset development, testing, launch, and
optimization.

·        
Support the
creation of simple marketing dashboards or centralized views of content and
campaign performance.

Improve
Marketing Project Management and Content Operations

You will
help make marketing work easier to create, manage, review, and reuse.

·        
Identify
opportunities to use AI or technology to improve how marketing content gets
created and delivered.

·        
Optimize
project planning, timelines, workflows, and asset tracking.

·        
Enhance
collaboration, feedback, and approval processes.

·        
Improve the
organization, management, and reuse of marketing assets and finished materials.

Required:

·        
Degree in
Marketing, Communications, Journalism, Digital Media, Design, Business, or a
related field — or equivalent demonstrated work.

·        
Foundational
understanding of marketing principles and best practices with 1–5 years of
experience or demonstrated strength in at least one of the following areas:

o  
Brand
marketing and development

o  
Content
marketing and production (thought leadership, newsletters, press releases,
content production, webinars, etc).

o  
Sales
enablement (tradeshow/industry activation and partnerships, sales materials and
presentations, product marketing)

o  
Digital
marketing (SEO, SEM, paid social, Google Ads, email marketing, landing pages,
campaign optimization, etc).

·        
Good writing
ability and strong editing judgment, with the ability to write clear, human
copy that does not sound generic or templated.

·        
Strong eye
for content quality, message clarity, visual presentation, design, and brand
fit.

·        
Hands-on
experience using AI tools as part of how you create or work.

·        
More than
beginner-level curiosity and experience with AI tools such as ChatGPT, Claude,
Gemini, AI video tools, AI avatar tools, image-generation tools, or similar.

·        
Experience
using marketing, creative, or campaign tools such as LinkedIn Ads, Google Ads,
PowerPoint, Canva, Adobe, CapCut, Mailchimp, SurveyMonkey, CMS platforms,
project management tools, or similar.

·        
Comfortable
with turning raw inputs, loose direction, or broad marketing needs into
powerful ideas, impactful content or a smart strategy. 

·        
Self-directed,
resourceful, and comfortable working through ambiguity.

·        
Willingness
to experiment, learn, document, and improve how work gets done.

·        
Strong
attention to detail and project management skills

Preferred:

·        
A portfolio
of relevant work

·        
Experience
with or strong interest in marketing to B2B audiences

·        
Marketing
project management, campaign coordination, content operations, or creative
production.

·        
Experience
with AI-assisted presentation creation, short-form video, voiceover,
avatar-based video, social graphics, landing page creation, or content
repurposing

·        
Experience
building prompt libraries, reusable templates, automations, skills, agents, or
structured AI workflows

·        
Experience
supporting healthcare, B2B, regulated industries, or agency environments

In the first
4 months:

·        
Develop a
solid working understanding of the business, brand, audiences, solutions, and
marketing priorities.

·        
Build a
clear point of view on how AI can help the marketing team work faster, smarter,
and more creatively.

·        
Identify and
prioritize practical AI enablement opportunities for marketing content
ideation, creation, repurposing, review, and production.

·        
Experiment
with advanced AI applications such as skills, agents, automations, and
structured workflows.

·        
Build
reusable prompt libraries, templates, workflows, collaboration processes, and
review steps for use across the marketing team.

·        
Improve the
quality, consistency, speed, and polish of AI-assisted marketing content.

This role
exists because marketing is changing fast, and we’d rather lead that change
than react to it. You won’t be asked to use AI around the edges or pilot it on
a side project. You’ll help rebuild how our marketing team creates, ships, and
scales work — with real budget, real support, and real room to experiment.

If you’re
already pushing past basic AI use and want an environment that will push you
further, this is that seat. The tools are new, the playbook is being written,
and you’ll help write it.

Our values
say it best: Build boldly, improve relentlessly. If that resonates with
how you want to work, we want to talk.

·        
100% remote
– work anywhere in the US

·        
Medical, dental
& vision insurance

·        
HSA &
FSA options

·        
Access to
GLP-1 weight loss program

·        
Short & long-term
disability

·        
Life
Insurance and AD&D

·        
401(k) with
company match

·        
Paid Time
Off

·        
Phone &
internet allowance

·        
Town halls
& direct access to executive leadership

·        
A company
that is genuinely investing in AI – and in you!

Expion Health is an equal opportunity employer, and all
qualified applicants will receive consideration for employment without
regard to race, color, religion, age, sex, national origin, disability status,
genetics, protected veteran status, sexual orientation, gender identity or
expression, or any other characteristic protected by federal, state or local
laws.