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No Relocation Assistance Offered
# 150784 – Minneapolis, Minnesota, United States
About the Role
The Omni Customer Marketing Manager – Target is based in Minneapolis, MN and responsible for building brand equity and driving demand through insights led media to shelf commerce activations. With an omni shopper mindset, the Omni Customer Marketing Manager must deliver overall business goals for both the brand and the retailer by developing and implementing strategies that engage the Target guest through the full path to purchase and across all commerce channels. Charged with driving joint value creation, the candidate is required to seamlessly and effectively partner cross functionally, set vision for success, influence to drive impact and motivate multiple internal and external stakeholders. The Omni Customer Marketing Manager is also responsible for efficiently managing our agency partners within the outlined SOW, maximizing allocated budgets and agency resources.
As the complexity of the commerce landscape is rapidly evolving, this candidate will need to see through intricate and ambiguous situations to find solutions which drive the most value. This role will also require strong analytical and financial acumen, the ability to manipulate data from multiple sources, and an understanding of how to optimize strategies and executions leveraging performance metrics.
Primary Responsibilities
Retailer Focused Commerce Marketing Strategy
- Own the development for the annual strategy for Commerce Marketing media to shelf plan at Target with cross functional partners
- Identifying retailer opportunities and partnering with customer teams to link them to brand objectives
- Identifying key brand objectives for activation at retail and providing funding recommendations
- Leading annual planning for Target/Roundel JBP and overall Target omni commerce marketing, based on priorities, insights and ROI results
- Developing annual planning timelines, templates, collecting submissions and building recommended plans and budgets
- Managing the ongoing communication of program performance and budget utilization to key stakeholders across the organization
- Manage, coach and develop a direct report and commerce marketing agency team resources responsible for Target strategy development and execution
- Act as a voice of the shopper and retailer to internal key stakeholders:
- Providing feedback on the development of a Target reason to believe, how current communication strategies can be translated to fit within the retailer environment, partnering with the brand and sales teams to develop programs that drive equity while meeting the sales team requirements for sell in
- Understanding the retailer landscape – ongoing situation analysis & communicating key changes/challenges to key stakeholders internally
- A deep understanding of Roundel media platform capabilities and how to leverage to meet business objectives
- Acting as a voice of the brand to Target customer team stakeholders
Retailer Focused eCommerce Strategy
- Deliver the omni commerce engagement strategy by collaborating to deliver the annual eCommerce goals at Target in partnership with cross functional partners
- Drive the digital component of the shopper journey (pre-shop, in store, or offer delivered) to convert shoppers to buyers
- Use retailer digital platforms to promote and amplify in store experience
- Partner with subject matter experts to optimize search tactics to better reach the consumer during key decision windows
Job Complexity
- Providing strategic commerce marketing thought leadership across for the organization
- Managing communication, financials, and alignment across a broad set of cross functional partners
- Managing changes in plan based on retail / operations sell in and execution
- Developing “white space” opportunities and bringing concepts to execution
- Ensuring vendors / agencies are delivering on strategic objectives
- Elevate omni commerce marketing function and establish center of excellence in market for Colgate
Minimum Requirements
- Minimum 6+ years of experience in CPG, eCommerce Sales, Shopper Marketing, or Marketing
- Bachelor’s degree required
- Deep Channel, Customer, and Category Knowledge
- Energized by a challenge to disrupt the status quo
- Self-starter, independent thinker, action oriented, and passionate about brand/shopper marketing
- Strong strategic business acumen and marketing capabilities
- Solid project/program management skills
- Analytically inclined with the ability to link seemingly disparate pieces of information
- Detail oriented, reliable, resourceful and driven for results professional
- Strong interpersonal and communication skills. Able to effectively present ideas and concepts to groups of varying levels internally and externally
- Ability to contribute, influence and work effectively in a cross-functional matrix organization
- Ability to work independently, multi-task and prioritize/work effectively under pressure
- Strong organizational skills
- Innate ability to handle complexity and ambiguity
- Travel: 10%
Salary Range $107,760 – $158,445 USD
Pay is based on several non discriminatory factors including but not limited to experience, education, skills and office location. In addition to your salary, Colgate-Palmolive offers a
performance based bonus and competitive benefits package.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill’s and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine please visit http://www.tomsofmaine.com.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject “Accommodation Request” should you require accommodation.
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