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Global applicants welcome.
Department: Ploom Brand and CEM
Location: Geneva
Reporting to: PLOOM CONSUMER EXPERIENCE DIRECTOR
Role: Permanent
Ploom Consumer Experience Manager (f/m/d)
Why does this role exist?
In line with the new global JTI Corporate Strategy, the Ploom Brand Group is responsible for the long-term strategic development of the Ploom brand and the company presence in the Reduced Risks Products (RRP) Heated Tobacco (HT) category. The team develops the global brand strategy, communication and activation tools development to build the Ploom brand as a global leader in the RRP HT market. Together with the team, the Ploom Consumer Experience Manager will provide global leadership and management for the long-term strategic development of the Ploom brand, develop full communication assets for all touchpoints on the consumer journey in a fully omnichannel way, in line with the needs of the consumer and the long- and short-term commercial objectives of the global business
What will you actually do?
The Ploom Consumer Experience Manager will be responsible for driving the communication strategy and its creation, in line with the Brand Positioning. He/She will have a critical role through the interactions with the agency. The manager will have the responsibility to clarify our needs to the agency, build a fruitful and productive relationship with them, and manage their deliveries. Through the relationship with the agency, the manager will lead multiple brand initiatives and projects in the area of strategy and positioning, brand world development, global communications including market support with toolkits, best practices and also activation programs such as brand collaborations, events and related Public Relations.
The responsibilities include agencies management, budget management, strategic presentations for sharing with markets and senior management, regular alignment with key stakeholders throughout the business.
Key Responsibilities:
What do we offer?
Skills & Experience:
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
Tagged as: admin, Director, erp, Intern, ITI, labor, learn, management, manager, marketing, retail, sales, ship
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